The Ethics Of The Fire Department - 1391 Words

Introduction The firefighting departments across the globe have met public criticisms over their services. The Fire Department have also experienced media bashing on a number of occasions. Some of the criticisms have no basis and could be personal hatred projected towards the emergency response body. Some criticisms on the other hand, are based on factual evidence. The most important thing that comes out is the need for the Fire Department to come up with measures to market its image to the critics, both public and the media. Just like any other organization in public service, the Fire Department needs to ensure that they offer quality services to the consumers and that whatever they do is effectively communicated. The other challenge they have to deal with is the ignorance on the part of the public. Some of the criticisms they receive can be linked absolute lack of awareness and misunderstanding on the part of the citizens about the role of the Fire Department. The Fire Department in an attempt to market itself and redeem its public image has to come up with a strategic plan that covers two broad areas, efficient service delivery and effective achievements communication. Managing public perception about the brand is a key component in Public Service Management. Discussion There several strategic steps that can be taken by the Fire Department in order to curb the negative effects of negative publicity and to market itself. 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