Buying Decision Making Essay Example | Topics and Well Written Essays - 6000 words

Buying Decision Making - Essay Example Second, sleek exteriors and interior designs that fit a driver's proportions as well as easy vehicular entry and exit, minimal maintenance, good visibility, storage space, and effortless parking are important to women and men ". We have found that by meeting women's expectations, we exceeded those of most men," says Hans-Olvo Olsson, president and CEO of Volvo cars, a unit of Ford Motor Company. Not surprisingly, 54% of Volvo buyers in North America are women. Third, women approach car buying in a deliberate manner. They frequently visit auto-buying websites and scan car advertisements to gather information, but recommendations of friends and relations matter most. Women shop an average of three dealerships before making a purchase decision one more than men. Recognizing that women as purchasers and influencers in car and truck buying have also altered the behaviour of dealers. Many dealers now use a one-price policy and have stopped negotiation a vehicles price. Industry research in dicates that 68% of new car buyers dread the price negotiation process involved in buying a car and women often refuse to do it at all (Business week, March 15, 2004). The above example clearly shows that how women influence purchaser decision-making process. If we carefully study the consumers we find that their behaviour is intricate and complex. Behaviour of the consumers is subtle in nature, making it difficult to understand fully. Consumer behaviour is so prevalent; it significantly affects our lives either through our own action or those of other consumers. Therefore it has a great deal of practical relevance to our daily lives. What is consumer behaviour Consumer behaviour may be defined as: The decision process and physical activity individuals engage in when evaluating acquiring, using or disposing of goods and services. Potential adopters of free services or even philosophies or ideas can also be encompassed by the definition of consumer. But our primary attention will be directed toward ultimate consumers, those individuals who purchase for the purpose of individual or household consumption. Ultimate consumers also reveals much about industrial and intermediate buyers and others involved in purchasing for business firms and institutions (Harward & Sheth, 1969) But we must recognize that most industrial buyers or purchasing behaviour is unique because it often involves different buying motives and the influence of a large variety of people (Sheth, 1973). People can take different roles in what we have defined consumer behaviour. Consumer behaviour is seen to involve a mental decision process as well as physical activity. Consumer behaviour is not just an act of purchasing but it is a complex process of decision-making. Viewing consumer behaviour in such a broad context suggests it is actually a subs et of human behaviour. Internal influences, such as learning and motives as well as external factors, such as social expectations and constraints, affects us in our role as consumers as well as in our other capacities. In fact, it is often difficult to draw a distinct line between consumer related behaviour and aspects of human behaviour. Reasons to study consumer behaviour: In a general sense, the most important reasons of studying consumer behav

Leadership and Cross Culture Management Article - 1

Leadership and Cross Culture Management - Article Example They developed several qualities of leadership to cope up with the changing working environment of foreign countries (Regent University, 2011). Honda, the largest Japanese based manufacturers of two-wheelers has been a successful name in the global automobile industry. Due to their leadership ability, they are so successful across the globe. The subsidiary of Honda Motor in India is named Honda Motorcycles and Scooters India Ltd (HMSI). It came to India in 1999. They believe in teamwork and excellent leadership aspects are the reasons for their success. Though they are globally successful for their products and services but the management of HMSI is not at all concerned regarding the workers and other employees of the organization. They are found to be illtreating and misbehaving with the workers. They are continuously harassing and embarrassing many of the working personnel in the organization. Towards the female employees, their behavior is not healthy. A few female employees left their jobs due to intolerable behavior from the Vice President of the company. HMSI managers are using negative leadership qualities just to embarrass the employees instead motivating and influencing them in their work (Labour File, n.d.). The higher managerial personnel of HMSI should develop the qualitative behavior and good etiquette while treating both male and female workers. This will help them to be a leader in the global environment. All kinds of interpersonal, informational and decisional roles can be developed by the managers of HMSI to motivate and influence the employees and workers of the organization. As a leader, they can create the good working relationship with the people because human resources are the assets of the organization. The leadership qualities should be utilized for the superior purpose of the employees rather destroy it.